Privacy Policy for Osellpa

Last updated: 21/11/2025

Welcome to Osellpa ("we", "us", "our"). We are committed to protecting and respecting your privacy in compliance with the General Data Protection Regulation (GDPR) and the requirements of the Amazon Seller SP API and Amazon Advertising API.

By accessing our Service, you agree to be bound by this Privacy Policy. If you do not agree, you must not use our Service. Each time you use Osellpa, the current version of this Privacy Policy applies. Please check this page regularly for updates.

1. Introduction

This Privacy Policy explains how we collect, use, store, and protect your personal data when you use the Osellpa platform. It also outlines your rights under GDPR.

2. Data Controller

Osellpa acts as a Data Controller for your account information and as a Data Processor when handling data supplied through the Amazon Seller SP API and Amazon Advertising API.

3. Data We Collect

  • Account Information: Name, email address, login credentials.
  • Amazon Seller Data: Sales, product performance, orders, sessions, advertising metrics and related information via the Amazon Seller SP API and Amazon Advertising API.
  • Financial Data: Payment and billing information (processed securely; not stored directly by us).
  • Usage Data: IP address, device information, browser type, and pages accessed.
  • Behavioural Analytics Data: Collected via Microsoft Clarity (see section below).

4. How We Use Your Data

  • To provide our services and analytics tools for Amazon sellers.
  • To manage your account and customer support requests.
  • To analyse usage patterns and improve the Osellpa platform.
  • To comply with GDPR and Amazon API requirements.
  • To ensure security, fraud prevention, and operational integrity.

5. Legal Basis for Processing

  • Contract: Processing necessary to deliver our services.
  • Legitimate Interests: Improving functionality and security, including analytics.
  • Consent: Required for behavioural analytics and cookies.

6. How We Share Your Data

  • Third-Party Providers: Hosting, payment processors, analytics tools (including Microsoft Clarity).
  • Amazon: As required by the Amazon Seller SP API and Amazon Advertising API terms.
  • Legal Compliance: If required by law or regulatory authorities.

7. Behavioural Analytics – Microsoft Clarity

We use Microsoft Clarity to better understand how visitors interact with our website. Clarity provides analytics such as click behaviour, mouse movements, scrolling activity, and general interaction patterns. This helps us improve usability, design and user experience.

  • What Microsoft Clarity collects:
    • Mouse movements, clicks and scroll depth
    • Session replays (interaction recordings)
    • Device, browser and screen information
    • Region-level location data
    • Page loading and performance metrics
  • How data is collected:

    Clarity uses first-party cookies and similar technology to link page views and generate heatmaps and recordings.

  • Consent requirements (UK & EU):

    Clarity only loads after you give consent for “Analytics” or “Behavioural Tracking” in our cookie banner. If you decline consent, Clarity scripts do not run.

  • How we use Clarity data:

    We analyse anonymised and aggregated behavioural data to identify navigation issues, improve layout, and optimise our website.

  • Where data is stored:

    Microsoft stores Clarity data on Microsoft Azure servers. Session recordings are typically retained for around 30 days, with aggregated data stored longer under Microsoft’s policies.

  • Personal Information:

    We do not collect personally identifiable information through Clarity. Form inputs, names, emails and account details are not recorded in session replays.

  • Opting out:

    You can withdraw consent at any time via our cookie preferences link. This immediately disables all Clarity tracking for future visits.

8. Data Retention

We retain your personal data only as long as necessary for the purposes described above, or as required by law. Amazon API-derived data is stored in accordance with Amazon's retention requirements. Microsoft Clarity data is retained according to Microsoft’s schedules.

9. Security Measures

  • Encryption of data in transit and at rest
  • Strict access controls
  • Regular secure backups

10. Your GDPR Rights

  • Right to Access
  • Right to Rectification
  • Right to Erasure
  • Right to Data Portability
  • Right to Object
  • Right to Withdraw Consent

To exercise your rights, contact us at support@osellpa.com.

11. International Data Transfers

If your data is transferred outside the UK/EEA, we use appropriate safeguards such as Standard Contractual Clauses (SCCs).

12. Cookies & Tracking Technologies

We use cookies to provide core functionality and analytics. You may manage your cookie preferences at any time through our cookie banner. Behavioural analytics tools such as Microsoft Clarity only run after you grant consent.

13. Data Breach Notification

If a data breach affects your personal information, we will notify you and the relevant supervisory authority within 72 hours.

14. Changes to This Policy

We may update this Privacy Policy occasionally. Any significant changes will be communicated by email or via on-site notices.

15. Contact Us

If you have any questions about this policy, you can contact us at:
Email: support@osellpa.com
Address: Flat 5, 59 Gordon Road, London, United Kingdom, W5 2AL