Stay In Control With Smart Bid Recommendations
Get keyword-level bid recommendations that show you which of your bids should be increased or reduced, and why. Managed and applied by you
Utilise Our Proven Bidding Algorithm
Gain access to our advanced bidding algorithm, but only apply the updates you see fit
We analyse your real Amazon Ads performance data at an individual keyword level, not at campaign or ad group averages. For each keyword, we calculate exactly what the bid should be based on its spend, sales, conversion rate, CTR and a load of other factors. You get clear, specific bid recommendations for every keyword that needs adjusting, so you know precisely where to increase, decrease, or hold bids — without guessing or Amazon’s generic suggestions
Every bid recommendation comes with a clear explanation of why it’s being suggested. We show the performance data behind each decision — such as spend, sales, ACOS, and conversion trends — so you can see exactly what’s driving the recommendation. That means no black boxes, no blind changes, and full confidence in why a bid should be increased, reduced, or left alone
Once you’ve reviewed the recommendations, you can choose to apply bid updates directly to your Amazon Ads account — or leave them as guidance only. Nothing is changed without your approval. You stay in full control, deciding which recommendations to apply and when, while saving time on manual updates if you want a faster, smoother workflow
How It Works
From setup to more profitable ads in a few clicks
Securely link your Amazon Ads account. Osellpa syncs your data automatically
Set your target ACOS and choose which campaigns to target so that Osellpa can tailor your recommendations to you
Get clear bid recommendations, all geared towards reducing wasted spend and increasing sales, for each of your keywords
Frequently Asked Questions
Everything you need to know before getting started
Do you make changes to my Amazon Ads automatically?
No. By default, this is a recommendation-only report. You review every suggested bid change first, and applying updates directly is completely optional. Nothing is changed without your approval.
How are the bid recommendations calculated?
Bid recommendations are calculated using your real Amazon Ads performance data at an individual keyword level. This includes spend, sales, conversion rate, and profitability, allowing the report to suggest bids based on actual results rather than averages or estimates.
How is this different from Amazon’s suggested bids?
Amazon’s suggested bids are designed to encourage higher spend. This report focuses on profitability by analysing how each keyword is performing in your account and recommending bids based on outcomes. Amazons incentive is to get you to spend more, ours is to help you earn more money.
What campaign types does this work with?
The report works with Sponsored Product campaigns (both keywords and product targets). You choose which campaigns to include, so only the data you want analysed is used.
What if I don’t agree with a recommendation?
You are never required to apply any recommendation. Every suggested change includes a clear reason, allowing you to decide which bids to update and which to leave unchanged.
Will this negatively affect my sales or ranking?
The goal is to reduce wasted spend while protecting and improving profitable keywords. Recommendations are designed to improve efficiency without cutting performance.
Can I run the report more than once?
Yes. You can run the report again as new performance data becomes available, allowing you to adjust bids as results change over time.
Is this suitable if I’m not ready for full automation?
Yes. This report is built for sellers who want smarter PPC decisions while keeping full manual control, without committing to automated bid changes.
How long does it take to generate the report?
Once your Amazon Ads account is connected and campaigns are selected, the report is generated automatically and ready to review shortly after.
What level of account access do you need?
Osellpa only connects to your Amazon Ads account to read performance data and, if you choose, apply bid updates that you explicitly approve.
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Full access to every Osellpa tool
Unlimited users
Unlimited products
Built for UK Amazon sellers
Full access to every Osellpa tool
Unlimited users
Unlimited products
Built for UK Amazon sellers
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