Amazon PPC Bid Optimisation Reports

Q: Does the PPC bid report change my campaigns automatically?

No. The report starts as a recommendation workflow. You can review the reason for each proposed bid, accept selected changes and leave the rest untouched. Nothing needs to be applied simply because it appears in the report.

Q: How are the Amazon PPC bid recommendations calculated?

Recommendations use your connected keyword and product-target performance, including spend, sales, conversion and profitability signals. This makes the report specific to your account rather than a copy of a marketplace-wide suggested-bid range.

Q: Which campaign types can the bid report analyse?

The current report analyses Sponsored Products campaigns at keyword and product-target level. You select the campaigns included in a report, which keeps unrelated campaigns outside the recommendation set.

Q: What if I disagree with a recommended bid?

You can ignore it. Each recommendation is presented for review, so you decide whether its reasoning fits the product, campaign objective and current trading context. Applying every suggestion is not required.

Q: Is the PPC report suitable if I am not ready for automation?

Yes. It is designed for sellers who want account-specific analysis while retaining manual approval. You can use the explanations to make your own decisions without enabling Osellpa's automated campaign management.

Q: What account access does the PPC report require?

Osellpa connects through Amazon's authorised advertising interface to read the performance needed for the report. It can apply only the bid updates you approve through the report workflow; you never provide your Amazon password.

Get keyword-level Amazon PPC bid recommendations showing which bids to increase or reduce, why, and apply approved changes in one click.

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Performance Based Bid Report

Gain access to intelligent bid recommendations, applying only the ones you see fit

Keyword-level bid recommendations

We analyse your real Amazon Ads performance at an keyword level. Each keyword is evaluated across spend, sales, conversion rate, CTR and additional signals to determine where bids should be adjusted. You receive clear, precise recommendations for every keyword that needs attention, showing exactly where to increase, decrease, or hold bids without relying on guesswork or Amazon’s generic suggestions

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Clear reasons for every change

Every bid recommendation comes with a clear explanation of why it’s being suggested. We show the performance data behind each decision — such as spend, sales, ACOS, and conversion trends — so you can see exactly what’s driving the recommendation. That means no black boxes, no blind changes, and full confidence in why a bid should be increased, reduced, or left alone

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Apply bid updates directly (optional)

Once you’ve reviewed the recommendations, you can choose to apply bid updates directly to your Amazon Ads account — or leave them as guidance only. Nothing is changed without your approval. You stay in full control, deciding which recommendations to apply and when, while saving time on manual updates if you want a faster, smoother workflow

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How It Works

From setup to more profitable ads in a few clicks

Frequently Asked Questions

Clear answers about how this Osellpa tool works, what it needs and where you stay in control.

Does the PPC bid report change my campaigns automatically?

How are the Amazon PPC bid recommendations calculated?

Which campaign types can the bid report analyse?

What if I disagree with a recommended bid?

Is the PPC report suitable if I am not ready for automation?

What account access does the PPC report require?

Explore Osellpa's Other Tools

The full suite of Osellpa tools is included as standard, no add-ons required

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Clear Profit Tracking & Performance Analytics

See your profit at a glance, the automations running for you and the products that need attention. Open a breakdown, check upcoming restocks and follow your next steps from one connected dashboard

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Track Where You And Competitors Rank

Monitor your and competitor keyword rankings and search volumes so you can spot problems and opportunities before they impact sales

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Build Listings Designed To Rank And Convert

Use AI to create stronger titles, bullets, and descriptions for your listings or build a fresh listing from a competitor in seconds

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Automate Your Amazon PPC

Let Osellpa build and manage your campaigns, or keep your existing setup and choose Osellpa's bid rules or your own reusable custom rules. Set the conditions, choose the bid outcome and see the changes in your log

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Optimise Your PPC Whilst Staying In Control

Prefer to stay in control? Get clear keyword-level bid suggestions based on sales, spend, ACOS, clicks and more, then apply only the changes you choose

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Know What Needs Your Attention

Set the BSR, return-rate, ACOS, TACOS and keyword rank limits that matter to you. See breaches grouped by product and choose in-app notifications with optional email, without the same ongoing breach being sent again every day

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Get More Reviews With Less Admin

Automatically send Amazon-compliant review requests as soon as orders become eligible

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Plan Stock & Forecast Future Order Profit

Predict restock dates, plan future orders and forecast potential profit before committing cash to new inventory

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Recover Money Amazon May Owe You

Identify lost, damaged or missed reimbursement opportunities and follow simple steps to claim them

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Organise Product Research Without Spreadsheets

Import CSV research files and manage product opportunities in a cleaner, easier workspace

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Understand Your True Business Profit

Import bank data, categorise transactions and generate clear profit and loss statements without messy spreadsheets

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Get Year End Ready Faster

Prepare the key financial information your accountant needs with a clearer, more organised year end workflow

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See The Whole Story For Yourself.

Open a preloaded Osellpa account and follow the same connected data from profit and PPC through keyword rankings, listings and stock.

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Performance PPC Rankings Listings Inventory

The Value

Try Osellpa Free For 30 Days

Every feature. Every plan. No credit card required

Choose the plan that matches your current Amazon sales. You can upgrade or downgrade anytime.

Launch

For new and growing sellers

Up to £240,000 Amazon sales annually

£8/mo

£96 billed annually Cancel anytime

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Full access to every Osellpa tool

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Scale

For sellers who already have growth and are scaling

Up to £1,200,000 Amazon sales annually

£16/mo

£192 billed annually Cancel anytime

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Advanced

For established brands who have already scaled

Up to Unlimited Amazon sales annually

£32/mo

£384 billed annually Cancel anytime

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Full access to every Osellpa tool

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Launch

For new and growing sellers

Up to £20,000 Amazon sales monthly

£10/mo

Billed monthly Cancel anytime

Start Free Trial

Full access to every Osellpa tool

Unlimited users

Unlimited products

Scale

For sellers who already have growth and are scaling

Up to £100,000 Amazon sales monthly

£20/mo

Billed monthly Cancel anytime

Start Free Trial

Full access to every Osellpa tool

Unlimited users

Unlimited products

Advanced

For established brands who have already scaled

Up to Unlimited Amazon sales monthly

£40/mo

Billed monthly Cancel anytime

Start Free Trial

Full access to every Osellpa tool

Unlimited users

Unlimited products

All plans include every tool. No hidden fees. Cancel anytime.

The capability of a much larger software stack, priced to make sense while you grow.

Optimise Your PPC Whilst Staying In Control

Performance Based Bid Report

Keyword-level bid recommendations

Clear reasons for every change

Apply bid updates directly (optional)

How It Works

Connect You Amazon Ads Account

Set Target ACOS

Exact Bid Recommendations

Frequently Asked Questions

Explore Osellpa's Other Tools

Clear Profit Tracking & Performance Analytics

Track Where You And Competitors Rank

Build Listings Designed To Rank And Convert

Automate Your Amazon PPC

Optimise Your PPC Whilst Staying In Control

Know What Needs Your Attention

Get More Reviews With Less Admin

Plan Stock & Forecast Future Order Profit

Recover Money Amazon May Owe You

Organise Product Research Without Spreadsheets

Understand Your True Business Profit

Get Year End Ready Faster

See The Whole Story For Yourself.

Try Osellpa Free For 30 Days